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Andrea E. Friedman

Marketing and Entertainment Practice Contact                               

Andrea Friedman’s principal practice is marketing law. Her expertise covers advertising, claim substantiation, public relations, trade practice, sweepstakes, and promotions in traditional, digital and emerging platforms, as well as event, sponsorship, and other entertainment marketing matters, including extensive counseling with respect to compliance with the SAG/AFTRA Collective Bargaining Agreements and compliance with FTC regulations and guidelines.

Ms. Friedman’s practice areas encompass marketing-related aspects of “green” marketing, privacy, publicity, trademark, and copyright law. Additionally, her extensive experience includes such marketing practices as pricing, packaging and labeling, warranties, as well as the structure and documentation of home services and other brand licensing programs for products and services. She counsels clients with respect to state laws governing deceptive pricing practices and popular marketing devices including gift cards, reward programs, and rebates.

Ms. Friedman drafts and negotiates contracts for a variety of advertising and marketing arrangements, including Client-Agency agreements across all areas of advertising, public relations and marketing services, spokesperson and celebrity talent agreements, music licenses, sponsorship, joint marketing and co-promotion agreements, media agreements, brand licensing agreements, and vendor contracts of all stripes and hues.

Additionally, Ms. Friedman represents companies in disputes and regulatory matters involving advertising and marketing issues before the National Advertising Division of the Council of Better Business Bureaus (NAD) and broadcast networks, and trademark matters before the U.S. Patent and Trademark Office. She has served on trial teams in U.S. Federal and state court litigation on various matters of marketing and trademark law.

Ms. Friedman is recognized by her peers as a leading lawyer in the fields of Advertising and Media Law, Arts Entertainment and Sports Law, and Intellectual Property Law. In April 2015 she was recognized as one of the Top 10 Women Leading Lawyers in Intellectual Property in Illinois.

Past Experience

Ms. Friedman is a business lawyer who has chosen to focus her talent serving the legal needs of the marketing and advertising industry. She was a founding partner of the Chicago office of Hall Dickler Kent Goldstein & Wood, a partner at Schiff Hardin, and the Associate General Counsel for Marketing Practices at Sears, Roebuck and Co. She began her advertising law career with True North Communications as counsel for its U.S. advertising, media, and promotions agencies, including Foote, Cone & Belding. Immediately prior to establishing Friedman Law Group, Ms. Friedman’s practice was affiliated with the intellectual property and advertising boutique firm of Neal & McDevitt. Prior to specializing in advertising law, Ms. Friedman spent eight years practicing business law (mergers and acquisitions, banking law, real estate, and corporate and securities law) at the Schiff Hardin law firm in Chicago.

  • JD - University of Chicago (1985)           
  • BS - University of Illinois (1979)